Privacy Policy
This site, Unicorn Games, is created by Unicorn Games LLC. Here we will explain what data we store and for what purpose, how we store it, how we use cookies and related technologies and how our advertising works. You can also manage your cookie settings.
Personal information
We do not store on our servers any personally identifiable data about users, such as name, location, playing habits or anything else. We have no user accounts so we simply don't have that kind of information available to us, nor do we want it.
If you email us for support we will have your email address and name in our mailbox. The email address is never used for any purpose other than to reply to your support requests and is never shared with any third parties. The same applies if you send us a message via social media or contact us via any method that reveals personal information about you to us: any information you reveal to us about yourself will only be stored and processed as needed to respond to your request.
Occasionally we ask people more specific information about their devices when we are troubleshooting, such as what hardware they use, what browser they are playing the site on, details on their operating system of choice, or other technical data that could be used to identify that person. Aside from using that data to help us figure out your problem we do not collect, process, or otherwise store that data beyond what we need to help you, and we do not share any data with third parties.
Aggregate data and statistics
We collect data about gameplay in the form of aggregated events, for example how much the computer player wins, how many games were played each day, errors that the code may report during operation, and other metrics about the games. This data is stored in a database on our servers. It is not tied to individual users, we simply collect it as for example 'There were 30,000 games of Hearts played today', with nothing tying that back to who played those 30,000 games. The purpose of this data is to improve the games and adjust the computer players difficulty.
Cookies & related technologies
We use cookies (small bits of information stored on your computer), and other related technologies such as Local Storage for a few things:
- To remember which options you have chosen for the games.
- To remember the score between rounds in the games, who was the dealer and other game specific information.
- To keep statistics about your success in the games. These statistics are only stored in your browser, we don't store them on servers anywhere. You can always delete this data by going to your browser settings and clearing out all data from this website.
- To help us count the number of visitors to our website, i.e. a cookie is used so that you are not counted as 20 visitors if you play 20 games in one day.
- We use a cookie to store information about your consent of our cookie use.
The use of cookies listed above is by us, Unicorn Games, and is necessary for the website to function properly. These are called 1st party cookies, because they are set and read only by us, not by any third parties. If you do not accept these cookies, either by not agreeing to the cookie consent form (for instance if you're in the EU/EEA) or by disabling cookies in your browser, then you will not be able to play the games normally. Below you can read about 3rd party cookies that are used for advertising.
Your privacy settings
You have not accepted our cookie policy yet. By default we assume you've rejected all non-essential cookies until you've granted consent.
Google Analytics
In addition to aggregate data collected by us as described above, this website utilizes Google Analytics for additional insights in to how our users use our website and how we can improve it. This data is collected in aggregate and stored on Google servers. We use Google analytics to measure how many people visit us, how many people play each of our games, how much time people spend on our site, how many people visit from each country, what browsers are being used, and other more broken-down diagnosic data than what we collect on our own servers.
Google may utilize personal information in forming the aggregate data, but by the time we get access to the data all personally identifiable information has been stripped away: much like with data we collect ourselves we are able to use Google Analytics to see that 4000 people using Google Chrome visited our site and that on average they spent 20 minutes playing games, but we cannot trace that back to any specific user - all data we are interested in is collected in aggregate and we configure Google Analytics to store as little data about our users as possible. We will never know what browser you specifically use, what you do on our page, where you live, or anything else that specifically allows us to identify you based on your data.
Where GDPR applies users will be prompted to accept our use of Google Analytics the first time they visit the site. Regardless of where you live, if you do not agree with our use of Google Analytics you can toggle it below. This will prevent any GA scripts from being loaded, and thus prevents data being transmitted to Google servers.
Google Analytics cookies are categorized as 'Performance Cookies'. Opting out of that category will disable Google Analytics.
Cookies & 3rd Party Advertisements
We use Google AdSense, DoubleClick, Freestar, and other advertising providers to source and serve ads on our site. These ad companies will set cookies in your browser and read existing cookies that they have set before, possibly during visits to other websites. These are called third-party cookies, since they are from entities other than Unicorn Games. These ad companies use cookie identifiers, IP addresses, and device data to serve you personalized, interest-based advertisements. In particular, Google uses cookies such as the DoubleClick and DART cookies to serve ads to users based on their visits to our website and other websites across the internet. Below is the list of our authorized advertising partners, along with links to their privacy policies and opt-out controls.
Authorized Advertising Partners
The following advertising companies may set or read cookies in your browser during your gameplay on Unicorn Games:
Google AdSense & DoubleClick (Google LLC)
Serves contextual and personalized advertisements across web pages. Google uses cookies, including DoubleClick and DART cookies, to serve ads based on prior website visits.
Freestar (Publisher First, Inc.)
Our programmatic advertising management partner facilitating header bidding, exchange connections, and publisher monetization.
Cookies these companies set during your visit here may be used to serve you targeted ads on other sites you visit later. Users in the EU or EEA will have to explicitly accept cookie use before any cookies are set in their browser. For users outside the EU/EEA, for example users in the USA, cookies will be allowed by default except where otherwise specified by law. Anyone, both in the EU/EEA and outside it, is free to opt out of the use of personalized ads below. You will still be shown ads, but the ad companies will not use cookies to tie you to other data and show you personalized ads. The ads you see if you opt out will be less relevant for you. Even if you opt out of personalized ads, the ad companies will still use cookies for purposes like making sure you are not shown the same ad over and over again, but this cookie will not be tied to any other data about you.
Advertising cookies are categorized as 'Targeting Cookies'. Opting out of that category will not disable adverts, but will prevent them from setting cookies and thus making them serve generic ads instead.
If you have configured your browser to send the Do-not-track header then we will always request non-personalized ads for you, no matter what you have chosen here on the site.
You may also opt out of personalized third-party advertising across participating industry networks at the Digital Advertising Alliance (aboutads.info) or the Network Advertising Initiative (networkadvertising.org).
For a better explanation of exactly what Google does with your data, please visit https://policies.google.com/technologies/partner-sites where they explain it in detail. You can also visit https://policies.google.com/technologies/ads where they talk specifically about ads and cookie use related to it, and you can opt out of personalized advertising from Google across all sites.
Children's Privacy (COPPA Compliance)
Our website and games are designed for a general audience and are not directed to children under 13. We do not knowingly collect personal identifiable information from children under 13 years of age, and we do not knowingly serve targeted, interest-based advertisements to children under 13, in strict compliance with the Children's Online Privacy Protection Act (COPPA) and Google Publisher Policies. If a parent or guardian becomes aware that a child has provided us with personal information, please contact us at g@unicorn.games so we can promptly delete it.
US State Privacy Rights & Do Not Sell
Under the California Consumer Privacy Act (CCPA/CPRA) and other applicable US state privacy laws, residents have rights regarding their personal information. Unicorn Games does not sell personal information. You can opt out of personalized third-party interest-based advertising at any time using your browser's Global Privacy Control (GPC) signal, your browser's Do Not Track settings, our Cookie Preferences panel, or directly via Google's Ads Settings.
If you would like more information about any of the above, please do not hesitate to contact us at g@unicorn.games with any questions or concerns.